Privacy Notice
Privacy Notice
At Mettlora, we value your trust. This Privacy Notice explains how we collect, use, disclose and protect personal information when you visit our online store, browse our creative hobby and craft products, place an order, contact us or otherwise interact with our services.
What Information Do We Collect?
The personal information we collect depends on how you interact with Mettlora. It may include the following categories:
Identity & Contact Details
Your name, billing address, shipping address, email address, telephone number where provided during checkout, and other information you provide when placing an order, creating an account or contacting customer support.
Order & Transaction Information
Products purchased, craft kits ordered, order details, transaction history, shipping information, tracking information, returns, exchanges, refunds and related customer-service records.
Payment Information
Payments may be processed by third-party payment providers. Payment details are handled according to the systems and privacy practices of the applicable payment provider and the payment methods available at checkout.
Device & Usage Information
Depending on your device, browser settings and privacy choices, we may collect information such as IP address, browser type, device type, operating system, pages viewed, referring pages, website interactions, approximate location derived from IP address and similar technical or usage information.
Shopping & Creative Preferences
Information such as products viewed, craft categories explored, items added to your cart or wishlist and interactions with embroidery, clay, beading, miniature, paper craft, keepsake and other Mettlora collections may be used to improve your shopping and product experience.
Communications
Information contained in messages you send to us, including customer-support inquiries, order questions, project questions, photographs you voluntarily provide regarding a product issue and other communications with our team.
How Do We Use Your Information?
We use personal information for purposes connected with operating Mettlora, providing our products and services and supporting customers.
Order Fulfillment
Processing purchases, preparing craft products and kits, arranging shipping, providing tracking information and managing returns, exchanges, missing components or refunds.
Customer Service
Responding to questions about orders, craft kit contents, materials, instructions, components, shipping, returns, refunds and other customer-support requests.
Communications & Marketing
Sending transactional communications and, where you have chosen to receive them or where otherwise permitted by law, sending product updates, creative inspiration, offers and Mettlora marketing communications.
Website & Product Experience
Understanding how visitors use our website so we can improve navigation, product presentation, craft category organization, website functionality and the overall shopping experience.
Advertising & Measurement
Where permitted by law and consistent with your privacy choices, we may use information to understand advertising performance, measure conversions, attribute purchases, prevent advertising fraud and improve the relevance and effectiveness of marketing.
Security & Fraud Prevention
Helping detect, investigate and prevent fraudulent, unauthorized or potentially harmful activity and protecting customers, transactions, our website and our business.
Legal & Business Requirements
Maintaining records, responding to lawful requests, enforcing our policies and complying with applicable legal, tax, accounting and regulatory requirements.
How Do We Share Information?
We may disclose personal information to service providers, technology providers and business partners where reasonably necessary to operate our online store, complete transactions, provide customer support, measure advertising and comply with legal obligations.
Ecommerce & Technology Providers
Providers that support our ecommerce platform, website functionality, hosting, security, technical infrastructure, account features and related online services.
Payment Processors
Payment service providers may process information necessary to authorize payments, complete purchases, process refunds and help prevent payment fraud.
Production, Fulfillment & Delivery Providers
Production support, fulfillment partners, logistics providers and carriers may receive information reasonably necessary to prepare, pack, route and deliver your order and to address delivery-related issues.
Analytics & Performance Providers
Analytics and performance providers may help us understand how visitors interact with our website, measure site performance and improve our online services, subject to applicable privacy choices.
Advertising & Marketing Partners
Where permitted by law and based on your privacy choices, advertising or marketing partners may receive or process information used to measure campaigns, attribute conversions, understand advertising performance, prevent fraud or provide more relevant advertising.
If Mettlora uses AppLovin advertising, measurement or related technologies, AppLovin may process certain device, browser, interaction and advertising-related information for these purposes, subject to applicable law, your privacy choices and AppLovin's own privacy practices.
Legal & Compliance
We may disclose personal information where required by applicable law, legal process or regulatory requirements, or where reasonably necessary to protect our rights, customers or other persons.
Business Transactions
Information may be disclosed or transferred in connection with a merger, acquisition, financing, restructuring, sale of assets or similar business transaction, subject to applicable legal requirements.
Mettlora does not sell personal information for direct monetary consideration. Certain disclosures involving advertising, analytics or similar technologies may nevertheless be treated as a “sale,” “sharing” or targeted advertising under some privacy laws. Where applicable, you may exercise available opt-out rights through our privacy controls.
Cookies & Similar Technologies
Mettlora and our service providers may use cookies, pixels, tags and similar technologies to operate our website, remember preferences, understand website usage and, where permitted, support advertising, analytics and marketing.
Your Cookie Choices
When available in your region, our cookie consent controls allow you to accept or reject certain non-essential cookies. You may also exercise applicable privacy choices, including opting out of certain data sharing or targeted advertising, through our Your Privacy Choices page.
View Your Privacy Choices →Your Privacy Rights
Depending on where you live and the laws that apply to you, you may have certain rights regarding your personal information.
Access & Know
You may have the right to request information about the personal data we collect, use or disclose about you.
Correction
You may have the right to request correction of inaccurate personal information we maintain about you.
Deletion
Subject to applicable exceptions, you may have the right to request deletion of certain personal information we maintain.
Data Portability
Where applicable, you may have the right to request a copy of certain personal information in a portable format.
Marketing Opt-Out
You may unsubscribe from marketing emails at any time using the unsubscribe link included in those communications.
Sale, Sharing & Targeted Advertising Choices
Where applicable law provides these rights, you may be able to opt out of certain uses or disclosures of personal information for sale, sharing or targeted advertising.
Exercising Your Rights
To submit a privacy request, contact us at service@mettlora.com . We may need to verify your identity before completing certain requests. We will not unlawfully discriminate against you for exercising an applicable privacy right.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Notice, including processing and fulfilling orders, providing customer support, maintaining transaction records, preventing fraud, resolving disputes and complying with legal, tax, accounting or regulatory obligations.
Retention periods may vary depending on the type of information, the nature of our relationship with you and applicable legal or operational requirements.
When personal information is no longer reasonably necessary, we may delete, anonymize or otherwise handle it in accordance with applicable requirements.
Data Security
We use reasonable administrative, technical and organizational safeguards designed to help protect personal information and support secure ecommerce operations.
However, no method of electronic transmission or storage can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of personal information.
International Data Processing
Mettlora is operated by Fuzhou Gulou District Binfen E-Commerce Co., Ltd. , a company registered in China.
We may work with ecommerce, payment, analytics, advertising, customer-support, fulfillment, logistics and other service providers located in different countries or regions.
As a result, personal information may be processed in countries or regions other than where you live.
Where cross-border processing occurs, we take reasonable steps to handle personal information in accordance with applicable privacy and data-protection requirements.
Children's Privacy
Mettlora focuses on creative hobby and craft products for adults and our services are not directed to young children.
We do not knowingly seek to collect personal information from children in a manner prohibited by applicable law.
If you believe a child has provided personal information to us in circumstances where parental or guardian authorization is legally required, please contact us at service@mettlora.com .
Third-Party Websites & Services
Our website may contain links to or interact with third-party websites, platforms, payment services, social media services or other online services.
Those third parties operate under their own privacy notices, terms and practices. We encourage you to review their privacy information before providing personal information directly to them.
Changes to This Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in our services, technology, business practices, legal requirements or privacy practices.
The current version will be posted on this page together with the applicable “Last updated” date.
Contact Our Privacy Team
If you have questions about this Privacy Notice, our privacy practices or wish to exercise an available privacy right, please contact us.
Mettlora is an adult creative hobby and craft brand operated by Fuzhou Gulou District Binfen E-Commerce Co., Ltd. The company is responsible for the operation of the Mettlora online store, product sales, order processing, customer support, returns, refunds and related ecommerce activities.